Business Marketing

We know business marketing:  Market and customer research? Sales collateral materials?  Website design? Corporate communications?  Search and digital advertising? Rebranding? Yes, we’ve done all this and a few more for leading public and privately-held firms. We know your world:  metrics, yes; excuses, no.

Our Clients Include:

FONA, ServiceMaster, Aramark, Raging Waves Waterpark, Zondervan, Camcraft, Associated Agencies, the City of West Chicago (IL)

Case Studies

fonaAs a top supplier and leader in the flavor industry, FONA International hired C. Grant & Company to conduct research in the area of customer service and client marketing needs. In addition, FONA requested a complete brand and communications audit where our team evaluated the FONA brand, along with internal and external communications, as compared to best practices among Fortune 500 companies.

graphs2The research results helped shape the future direction of branding and communications practices at FONA International including message alignment between internal employees and clients. The research also unveiled key drivers of favorability among customers so that FONA can focus on business areas that have a direct impact on revenue generation among larger, targeted customers.

raging wavesRaging Waves Waterpark was in need of a creative firm to handle the creation of a year-round strategic marketing plan, advertising campaigns, partnership development and special even coordination. The C. Grant & Company team managed budgets, created mascots, designed creative campaigns, developed a new website, planned events, negotiated advertising agreements and consulted with the client on marketing strategy.

rw-are-we-there-yetRaging Waves saw a 57% increase in overall waterpark attendance over a two year period.

Endorsements

“When it comes to best practices in marketing research, C. Grant & Company incorporates them all. They are not afraid to roll up their sleeves, dig deep and unearth key insights from customers. They helped clarify what mattered most to our customers and gave us a better understanding of our customers’ perceptions of our performance. I highly recommend the C. Grant & Company team.” –Joe Slawek, Founder, Chairman and CEO, FONA International

…caught the vision of our organization quickly, allowing us to work productively and creatively together…creative ideas matched who we were from the outset… I’d characterize our work as productive, friendly, and effective… –Paul Lindsay, Vice President of Sales, Camcraft

We recruited Chris to build a best-of-class marketing program for ServiceMaster. That’s what he did. His strategic leadership and effective implementation were critical to the success of our sales efforts. He has a unique mix of innovation and creativity and business sense. –Robert F. Keith, Former Group President, ServiceMaster Management Services

I’ve known Chris since early in his career and watched him move to leadership all the way to Fortune 500 firms. He’s got high-level experience in all key aspects of marketing and communications and a great strategic mind. He knows his stuff. I’d recommend him to anyone. –Barry Landis, former President Warner Bros. Records Christian Division

Their work with us on a recent internal communications program went all the way to the ARAMARK Board of Directors. The strategic view and creative execution—along with a depth of marketing experience—helped us succeed in unexpected ways. –Bill Westrate, Chief Information Officer, ARAMARK Food and Facilities Services

cgc our work

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