Christian Camps and Conference Centers
We understand the transformational power that Christian camps can have on a young person’s life. Many of us have experienced this firsthand a long, long time ago. Whether it is two weeks at a summer camp or a weekend at a retreat center, our team understands the importance of emotionally engaging parents and kids in the marketing process. Our team believes in the mission of camps and conference centers and it is our goal to make the camp and retreat experience contagious from one family to the next.
These transformational days and weeks take months and years of planning and promotion. We’re with Christian camps and conference centers every step of the way, helping put “heads in beds” and raising funds through website design, direct mail, social media, digital and search advertising and research programs. We are in it for the long haul with you and we will press on to get the results you need.
Our Clients Include:
Our firm was retained to turn around the declining enrollment at LLYC and Laity Lodge Conference Center which are two programs operated by the H.E. Butt Family Foundation in Texas. Our team began with extensive research involving focus groups, workshops and meetings with administrators and electronic surveys to various constituent groups. Once the research was complete, our team created strategic marketing plans and we handled the execution for all of these plans for three consecutive years. Our work involved writing/design of multiple brochures and electronic newsletters, recording and management of radio advertising, creation of M@LL program (Moms at Laity Lodge), and strategic consulting. This work lead to consulting with several other Foundation programs. The grand opening of Laity Lodge Family Camp’s new location provided C. Grant & Company with the opportunity to create an integrated marketing plan promoting this grand opening. Our team executed the writing/design of a new brochure, planned on-site events and tours, and consulted on all aspects of marketing for LLFC.
Christian Camps and Conferences operates three camps in New Hampshire and Maine and they hired C. Grant & Company to help boost flat, slightly declining camp registration numbers. Our team began with research consisting of camper focus groups, executive and administrative leadership meetings, followed by electronic surveys to various constituent groups. After thorough analysis of all the data, we created a strategic marketing plan outlining the key initiatives needed to boost registration numbers. We also designed a promotional program called Friends 4CC equipping parents and friends to spread the word about camp in their communities.
“The C. Grant team helped us promote the launch of our new conference center facilities. The results of the direct mail piece and digital promotion exceeded our expectations. Their collaborative style of marketing brought out the best in everyone connected to the project. Their creativity, insights, and problem-solving skills were just what we needed and are held in highest regard. I pass along my highest recommendation for C. Grant & Company.” –James Sullivan, Major, Divisional Youth & Candidates Secretary, The Salvation Army, Del Oro Division
The CGC team is a professional, creative and energetic group of marketing professionals who partnered with us at a pivotal time in our organization’s history. They were incredible project managers, gently holding us to high standards of productivity, and yet great listeners and learners on their end. We relied on them to create strategic plans, help grow attendance in our camps and programs and garner insights into our target audience. They accomplished this and so much more. and became people we would call our friends. We hold this firm in high regard.” –David Rogers, President, The H. E. Butt Family Foundation, Kerrville, TX
Winsome, affirming and encouraging… Intense with good doses of fun and laughter…One of the brightest marketing firms we have seen…their strategic planning, market research and promotional programs have yielded critical insights into our brand and how to develop our target markets. Highly recommended.–Michael Perry, President, SpringHill Camps, Evart, MI
C. Grant and Company offers valuable insight and marketing expertise for Christian Camps. Not only did they help us better understand our audience, they added creativity, fresh ideas and a new approach to our promotion. And it worked.” –John McAuley, President/CEO, Muskoka Woods, Ontario, Canada
…They have the rare combination of having a deep knowledge of our niche while also bringing best practices from other markets they serve. –Mario Zandstra, Former President/CEO of Pine Cove, Tyler, TX