Education

We know all about reaching Christian college and university constituents, because that’s who we are: alumni, donors, parents, even faculty. We provide support to Advancement, Enrollment Management, and Marketing through Inbound Marketing, research, digital and traditional advertising, website design, and branding and identity. When you need a firm that understands that the templates that drive general higher education service providers won’t work for you, we’re the ones to call. We believe in the mission of Christian higher education and the power of our solutions to build momentum and accelerate success. We have worked with many leading schools in Christian higher education, know marketing best practices across industries and possess a broad range of problem-solving tools.

Our goal? To bring you solutions and thinking designed to solve specific recruitment issues but also to complement your current recruiting efforts and offer new opportunities. Most importantly, we love this stuff!

SearchRight Inbound Recruitment Marketing

This program combines the best of web search, digital content, social media, and database technology to open new ways to reach Christian students and parents as well as graduate and online students. It brings Inbound Marketing methodology and technology to complement existing recruitment strategies. Inbound marketing is used by enrollment management professionals at more than 600 schools across the country including NACCAP members Wheaton College, Biola University, Huntington University, and Bluefield College and other schools like Harvard, Yale, MIT, Stanford, and Notre Dame. Interested? Click here to learn more.

Our Clients Include:

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wheaton collegePrior to utilizing Inbound marketing, Wheaton College was seeing a long term trend in falloff of applications. The primary way they were reaching prospects was through purchased lists and more traditional outbound marketing methods. They wanted to increase the prospect funnel as well as engage prospects in a more meaningful way; to understand how they could pull students in with engagement versus just pushing with traditional methods. Through Inbound content marketing with SearchRight, they began to accomplish this through appropriate content creation and lead nurturing. The ability of the program to integrate many components into one platform was important, as it relieved them of the need to outsource multiple elements.

Over the course of a year and a half, Wheaton College saw 1,139 contacts engage with Inbound in some way and 507 become marketing qualified prospects through multiple touch points and engagements in the Inbound process. Through the SearchRight program, qualified prospects converted from inquiry to application at a rate of 22.15%, 46% higher than the NACCAP average of 15.2%. Prospect nurturing increased dramatically through thousands of action-specific follow-up emails based on digital behaviors including webpage views, form submissions and prospect scoring.
Corban University needed a coherent, compelling communications strategy for both undergraduate and graduate programs. C. Grant & Company performed audits of print communications materials, website messaging and competitor website messaging as well as conducting in-person interviews with students and staff to understand how the brand was being communicated internally and externally.
A communications audit and market analysis report that provided a structure for a coherent, compelling Corban communications strategy.
Faulkner_UniversityFaulkner University, a small Christian university in Montgomery, Alabama, needed a website that was enrollment focused—one that could impact admissions and provide clarity to their brand story. They wanted a site that was responsively designed (think mobile first), with an easy to use content management system that they could self-manage. C.Grant & Company brought our expertise in higher education marketing and website design as an able partner on this project.
C. Grant & Company researched, redesigned, and relaunched a custom WordPress website that has been well received by students, staff, alumni, and prospective students and families. The new site reflects the unique education opportunities of Faulkner University, and visitors are presented with a visually rich, enrollment focused website. Additionally, C. Grant & Company provided on-campus training in both the CMS as well as best practices for content creation and migration of pages. case-studies-faulkner

york-logoAs part of the York College 125th anniversary celebration, this established Christian college in York, Nebraska decided to embark on the creation of new identity and a brand  refreshening.  The C. Grant & Company team began by diving deep into research so that we could better understand the perspectives of the various constituent groups. After extensive discussions with the administrative leaders, focus groups with students and faculty, and results from an electronic survey, our team gained the insight needed to design the new logo, develop the messaging platform, and write a comprehensive identity manual. The evolution of this project is outlined step-by-step on our York College identity blog.

The final deliverable to the client was a new York College logo, detailed identity manual including messaging information and an engaging video that tells the story of the new logo. The video has attained nearly 60,000 views on YouTube.  A rich story.  A transformative college experience.

View York Communications Audit View New York Logo Specifications

pbaAn easy to navigate website that incorporates responsive design is critical for all higher education institutions.  Back in 2010, Palm Beach Atlantic University (PBA) hired our firm to create a new website wireframe, along with design recommendations.  The website launch was a big success, also resulting in referrals to our agency form other Christian colleges.  Understanding the need to stay ahead of current website architectural and design trends, PBA came back to C. Grant & Company in 2014 requesting a new, updated wireframe and design recommendations. 

 

pba-websiteA new fully responsive website showcasing vibrant student life and beautiful coastal images, along with the outstanding academic programs for which PBA is known.

 

Endorsements

Increasing our online presence in authentic, relevant ways is a priority for Wheaton College. SearchRight has helped us improve our ability to attract and nurture the right students, in the right way, over time in this crucial channel. We’re pleased with the team at C. Grant & Company and their close partnership in this important endeavor.” Beverly Mason, Associate Director, Communications and Marketing, Undergraduate Admissions, Wheaton College

SearchRight has been integral in our launch of Inbound lead generation and nurturing for Huntington University. Our inbound program is gaining momentum each month that would have been difficult to get any other way. We are excited about the future of this program.” Daniel Solms, Vice President for Enrollment Management and Marketing, Huntington University

Our initial results using SearchRightTM have been important to Bluefield College. C. Grant and Company has helped us nurture our candidates through this new marketing tool.” Evan Sherman, Director of Traditional Admissions, Bluefield College

We engaged C. Grant & Company to tackle some tough marketing and website challenges and they delivered. Their team worked smartly and diligently and never gave up. Their creative solutions fit our distinctive culture and needs perfectly. C. Grant & Company has assembled a talented team that works with high integrity and intensity but never loses its sense of humor. Expect to make some new friends as well as getting excellent results when you engage with C. Grant & Company.” Dave Hogan, former Director of Public Relations, Faulkner University

York College is indebted to C. Grant & Company for outstanding work in defining and communicating our brand. They conducted a number of important studies for York College across constituent groups that allowed us to better understand who we are and how we are perceived. They then were able to craft that information into a communication package containing both visual and verbal mediums that have allowed us to better inform our publics of who we are and what we do. I am pleased to recommend C. Grant & Company as highly capable, insightful and helpful research professionals. While we had other options open to us, they proved themselves as far superior to our other options. The study they performed yielded highly actionable insights that helped move York forward in key areas and are still informing us today, several years after the initial work was done. They were not only professional and engaging, but also consistently on time and on budget. The professional relationship we formed grew into a deep friendship we still enjoy. We look forward to working with their team again.” –Dr. Steven Eckman, President, York College

We engaged C. Grant & Company to tackle some tough marketing and website challenges and they delivered. Their team worked smartly and diligently and never gave up. Their creative solutions fit our distinctive culture and needs perfectly. C. Grant & Company has assembled a talented team that works with high integrity and intensity but never loses its sense of humor. Expect to make some new friends as well as getting excellent results when you engage with C. Grant & Company. –Dave Hogan, Former Director of Public Relations, Faulkner University

I am delighted to recommend C. Grant & Company as an excellent resource for Christian colleges and universities that are seeking to navigate a terrain that has changed forever due to the exponential growth of the internet and social media. I strongly endorse their firm as a vital partner in helping colleges develop and implement effective and relevant communication strategies. –Dr. Kim S. Phipps, President, Messiah College

Our relationship with C. Grant & Company was the start of something new and important for our organization. Through asking critical questions, C. Grant & Company helped us see ourselves as others see us… –Dr. Niel Nielson, former President, Covenant College

We are grateful for the study of alumni giving at Wheaton College conducted by C. Grant & Company. We found their firm to be professional, thorough and responsive. Their approach was innovative and immensely helpful. –Dr. Mark Dillon, Vice President for Advancement and Alumni Relations, Wheaton College

C. Grant & Company provided very helpful consulting work for JBU. They helped us strategize and develop new approaches for some key areas in our student recruitment marketing program. This translated to increased yield. We were able to implement a number of other ideas that had very positive effects in our results. They are experts in this field. –Don Crandall, Vice President for Enrollment Management, John Brown University

We contracted C. Grant & Company to do a website analysis for PBA. The analysis was done quickly, professionally and in a very thorough manner. The report was comprehensive and full of detail, yet easy to read and understand by non-technical folks. Their presentation of the report and follow-up afterwards was highly professional. They seemed to truly have the University’s best interest at heart for the long term, rather than simply wanting to sell us a product and move on. We continue to value our relationship with C. Grant & Company and recommend them without reservation. –Louis Park, Director, Web Content, Palm Beach Atlantic University

 

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