Reach students where they can be found—online.

naccap logo
naccap logo

$15,000 Innovation Grants from NACCAP available.


What if

…you could attract prospects that weren’t on anyone else’s purchased lists?

…you could nurture prospects with automated communications that were driven by online prospect behavior?

…you were better able to capture information on “anonymous” web visitors and “stealth” applicants?

…you could link your content (blogs, social media, web) directly to the recruitment funnel?

…you could measure the effectiveness of your online content?

Inbound Marketing combines the best of web search, digital content, social media, and database technology to open new ways to reach Christian students and parents as well as graduate and online students. The SearchRight™ program brings Inbound Marketing methodology and technology to NACCAP member schools. Inbound marketing is used by enrollment management professionals at more than 600 schools across the country including NACCAP members Wheaton College, Biola University, Huntington University, and Bluefield College and other schools like Harvard, Yale, MIT, Stanford, and Notre Dame.

Participating schools report benefits including:

  • New leads from organic web searches
  • Improved email open rate
  • Deeper prospect data capture
  • Higher landing page conversions
  • Increased prospect contacts through automation

“Inbound marketing is one of the most significant advancements in student recruitment marketing I’ve seen since schools put up their first websites.”
Chant Thompson, Executive Director, NACCAP

Inbound Marketing is an important tool for the future of student recruitment. SearchRight™ has been integral in our launch of Inbound lead generation and nurturing for Huntington University. Our inbound program is gaining momentum each month which would have been difficult to get any other way. We are excited about the future of this program.

Danny Solms

Vice President for Enrollment Management & Marketing, Huntington University

Our initial results using SearchRight™ have been important to Bluefield College. C. Grant and Company has helped us nurture our candidates through this new marketing tool.

Evan Sherman

Director of Traditional Admissions, Bluefield College

Increasing our online presence in authentic, relevant ways is a priority for Wheaton College. SearchRight has helped us improve our ability to attract and nurture the right students, in the right way, over time in this crucial channel. We’re pleased with the team at C. Grant & Company and their close partnership in this important endeavor.

Beverly Mason

Associate Director, Communications and Marketing, Undergraduate Admissions, Wheaton College (IL)

Contact Chris Grant at C. Grant & Company to schedule a 30-minute discussion to see if the SearchRight™ program is right for your school.

NACCAP’s partner, C. Grant & Company, is a Chicago-area marketing firm focused on serving the faith-based education and nonprofit markets. We believe in the mission of Christian higher education and the power of inbound marketing to build momentum and accelerate recruitment success. Founder Chris Grant’s experience with NACCAP goes back to the mid-1980’s when he was with Campus Life magazine and responsible for the Campus Life College Guide and College Fairs. The firm has a long history of supporting leading Christian schools including Wheaton College, Messiah College, John Brown University, Covenant College, York College, and Palm Beach Atlantic University among others.