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Experience

May, 2002 - Present

Principal | C. Grant and Company

www.cgrantandcompany.com

  • Full-service sales and marketing consulting firm, assisting company growth through comprehensive strategic planning, profitable sales, marketing and communications programs, distinctive print and digital campaign implementation, and executive training and development. Clients include leaders across market segments including Wheaton College, Biola University, Palm Beach Atlantic University; HarperChristian Publishing (Zondervan, Thomas Nelson), Tyndale House, Baker Publishing, Moody Publishing, Worthy (Hachette), Convergent (Penguin Random House); SpringHill Camps, Pine Cove, Kanakuk, Mount Hermon, Hume Lake, Salvation Army.

September, 2023 - Present

Publishing Consultant | InterVarsity Press

Lisle, IL

  • Reporting to the President. Interim member of IVP Leadership Team. Working with key leaders on new Sales, Marketing and Publicity strategies and projects as assigned by the President. Created deep data analysis to support decision-making on various publishing issues. Key focus area is currently training and supporting the new head of Marketing with strategy and new customer- and digital-focused marketing direction and related new processes. Championed and supported implementation of AI software for select marketing tasks and department efficiencies.

January, 2024 - July, 2024

Interim Vice President | Sales, Marketing and Publicity

  • Interim management of the Sales, Marketing and Publicity departments. Collaborated with department heads on areas including online retailer digital sales, IVP website, direct sales, sales promotions, development of customer personas and department process improvement and structure. Created comprehensive 2025 revenue and expense budgets, managed staff of 23 people. Changed roles at IVP when permanent VP was hired.

March, 1998 - 2002

Senior Vice President, Company Officer | The ServiceMaster Company

Downers Grove, IL

  • Recruited by ServiceMaster Group President to lead marketing, promotion, and branding initiatives; sales and field staff support; internal and external communications; new product development; all internet and intranet sites; and market and customer research initiatives across all Management Services units. Management Services had fiscal 2001 revenues in excess of $2 billion and managed more than 200,000 employees in the Healthcare, Education, and Business & Industry markets.
  • Developed and piloted new internet-based line of business, selling access to the training, regulatory, and manager support components of our intranet to healthcare customers too small to benefit from our core service offerings.
  • Initiated marketing programs at the $6 billion ServiceMaster corporate level, including new corporate branding and identity program, and new cross-selling programs with leading “sister” brands including Terminix, Tru-Green, Merry Maids, and ServiceMaster Clean.
  • Performed additional duties as requested by the President, including the development and launch of both a National Accounts sales program and a New Product Development department, serving as president of a $130 million clinical equipment insurance subsidiary, manager of corporate support call center, and corporate research laboratories.
  • Developed and implemented transition communications program to support the acquisition of Management Services by Aramark Corporation.
  • Recognition highlights include American Marketing Association Gold Award for Market Research.

1994 - 1998

Vice President, Marketing | HarperCollinsPublishers

New York, NY

  • Reported to the Zondervan division President and was responsible for all marketing and promotion, retail and sales support, communications, product design, and research initiatives for the $180 million (1998 revenues) Zondervan Publishing unit. HarperCollins is a leading book publisher which had annual revenues of $1.8 billion in 1998.
  • Served as one of three members of the Publishing Board. All new products, production schedules, and pricing required Pub Board approval. We produced more than 200 new products per year.
  • Participated in worldwide Marketing Management Council. This included all Harper divisions as well as marketing leaders from other News Corp companies.
  • Chosen by Harper CEO to participate in intensive “Vision & Values” strategic planning initiative for Company long-range plan.
  • Recognition included American Marketing Association Marketing Organization of the Year Award and Finalist in New York’s Literary Marketplace Awards (Publishing’s “Academy Awards”). Marketed New York Times Number One Bestseller, was awarded a Gold Record for cross-promotion of best-selling record album.

1985 - 1994

Vice President | Christianity Today, International

Carol Stream, IL

  • Responsible for all advertising sales and promotion for leading publisher of youth, leadership, and religious magazines. Annual sales topped $20 million in 1994. Reported to Senior Vice President.
  • Began as Sales Representative for Campus Life magazine, promoted to Sales Manager, Department Manager, Director of Sales and Advertising, Publisher and finally to Vice President during my tenure with firm.
  • Restructured 14-member sales team from publication-based to customer-based organization and achieved record sales seven of nine years.
  • Led internal effort to redefine mission and distinctives of the company.
  • Initiated non-traditional circulation effort to test new distribution channels.
  • Served as publisher of trade magazine. This $60,000 acquisition topped $910,000 in its first year (1992).

1982 - 1983

Editor | SP Publications

Glen Ellyn, IL

  • Edited youth publication with circulation of 200,000.

Education

1985

Master of Science, Medill, School for Journalism, Media & Integrated Marketing Communications

Northwestern University

Evanston, IL

Top in class, serving as Publisher of 22-member class magazine/thesis.


1982

Bachelor of Arts

Wheaton College

Wheaton, IL

Presented original paper at professional psychological association meeting (CAPS).

Other

Adjunct Marketing Faculty

Wheaton College

Wheaton, IL

Lecturer

Northern Illinois University MBA program

Dekalb, IL

Lecturer

John Brown University School of Business

Siloam Springs, AR

Board of Directors

Wheaton Academy Institute

Wheaton Academy Foundation

West Chicago, IL

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